When Nike gave Internet video maker Casey Neistat a hefty advance payment and orders to #makeitcount, it’s unlikely this is what the company had in mind.
In response to me asking Casey “Just looking at all the flights I was thinking thousands upon thousands just for the airfare. But how did you get away with Nike not being mad at you? hahaha”
He said: “Life shrinks and expands in proportion to your willingness to take risks. Wasn’t really concerned with them being mad.”
What an awesome guy, check this video out for him, it’s worth it.